Thursday, 25 October 2012

Oerlikon supports Swiss young fashion designers

 Oerlikon supports Swiss young fashion designers

 
 
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Oerlikon supports Swiss young fashion designers


Oerlikon, one of the world’s leading innovative industrial groups specializing in machine and plant engineering, as well as being the largest global manufacturer of textile machines sponsors the Mercedes-Benz Fashion Days Zurich 2012 and is thereby supporting Swiss fashion designers and the new generation of designers in Shanghai.
The global Swiss Group is the presenting sponsor of the Mercedes-Benz Fashion Days Zurich 2012 and will be presenting the Swiss Designers Show entitled “An Homage to Diversity” on November 9. As well as promoting the Swiss fashion design scene, the event will also showcase the Fibers and Yarns Award’s 2012 winning collection from the Fashion Institute of Donghua University in Shanghai exclusively for the first time in Europe. The award was initiated by Oerlikon.

The long-established Swiss company tasked the Shanghai students with designing clothes made from avant-garde materials that were produced on Oerlikon machines.

The challenge was to use everyday textiles such as tarpaulins, car tires and carpets, and to take inspiration from Oerlikon’s «e-save» sustainability program when deciding on the style and colors of the clothes. The designers were provided with more than a metric ton of materials such as fibers, yarns, filaments, tire cord and fleece. In just three months, the concept and designs had been drawn up and the fittings completed together with a small team of young designers. The final result is a futuristic, glamorous collection, which sponsor Oerlikon will now be presenting at the Mercedes-Benz Fashion Days Zurich with the new label Wensibo.

The business units within Textile, Oerlikon Group’s largest segment, are the market leaders in the man-made fibers, natural fibers and textile components technology areas, and are constantly setting new standards for global textile production with their innovative solutions. The segment offers a comprehensive range of turnkey solutions, from plant design for man-made fibers and non-woven production to systems for ring spinning, rotor spinning, winding, twisting and embroidery.


Sponsorship plays an important role in Oerlikon’s corporate and communications strategy. Among others, the group is involved with the Sauber F1 Team in motor racing and supports the Swiss Ski Association’s youth work and centers of excellence.

The Oerlikon-sponsored Swiss Designers Show will take place on Friday, November 9, 2012 at the Schiffbau in Zurich.
 
 

 
 
 
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Monday, 22 October 2012

INDIAN WAY TO DO FASHION


INDIAN WAY TO DO FASHION




aditional clothing in India greatly varies across different parts of the country and is influenced by local culture, geography, climate and rural/urban settings. Popular styles of dress include draped garments such as sari for women and dhoti or lungi for men. Stitched clothes are also popular such as churidar or salwar-kameez for women, with dupatta (long scarf) thrown over shoulder completing the outfit. Salwar is often loose fitting, while churidar is a tighter cut.[53] For men, stitched versions include kurta-pyjama and European-style trousers and shirts for men. In urban centers, people can often be seen in jeans, trousers, shirts, suits, kurta and variety of other fashions.
In public and religious places, Indian dress etiquette discourages exposure of skin and wearing transparent or tight clothes.[54] Most Indian clothes are made from cotton which is ideal for the region's hot weather.[55] Since India's weather is mostly hot and rainy, majority of Indians wear sandals.[56]
Indian women perfect their sense of charm and fashion with make up and ornaments. Bindi, mehendi, earrings, bangles and other jewelry are common. On special occasions, such as marriage ceremonies and festivals, women may wear cheerful colors with various ornaments made with gold, silver or other regional stones and gems.
Bindi is often an essential part of a Hindu woman's make up. Worn on their forehead, some consider the bindi as an auspicious mark. Traditionally, the red bindi was worn only by married Hindu women, and colored bindi was worn by single women, but now all colors and glitter has become a part of women's fashion. Some women wear sindoor - a traditional red or orange-red colored powder (vermilion) in the parting of their hair (locally called as mang). Sindoor is the traditional mark of a married woman for Hindus. Single Hindu women do not wear sindoor; neither do over 100 million Indian women from religions other than Hindu and agnostics/atheists who may be married.[53]
India's clothing styles have continuously evolved over the course of the country's history. Ancient Vedic texts mention clothes made from barks and leaves (known as phataka).[citation needed] The 11th century BC Rig-veda mentions dyed and embroidered garments (known as paridhan and pesas respectively) and thus highlights the development of sophisticated garment manufacturing techniques during the Vedic age.[57] In 5th century BC, Greek historian Herodotus describes the richness of the quality of Indian cotton clothes.[58] By 2nd century AD, muslins manufactured in southern India were imported by the Roman Empire and silk cloth was one of the major exports of ancient India along with Indian spices.[59] Stitched clothing in India was developed before 10th century AD and was further popularized in 15th century by Muslim empires in India.[59] Draped clothing styles remained popular with India's Hindu population while the Muslims increasingly adopted tailored garments.[60]
During the British Raj, India's large clothing and handicrafts industry was left paralyzed so as to make place for British industrial cloth. Consequently, Indian independence movement leader Mahatma Gandhi successfully advocated for what he termed as khadi clothing — light colored hand-woven clothes — so as to decrease reliance of the Indian people on British industrial goods.[61] The 1980s was marked by a widespread modification to Indian clothing fashions which was characterized by a large-scale growth of fashion schools in India, increasing involvement of women in the fashion industry and changing Indian attitudes towards multiculturalism. These developments played a pivotal role in the fusion of Indian and Western clothing styles.



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YOUTH AND FASHION:THROUGH DRESS


YOUTH AND FASHION:THROUGH DRESS


A WINTER SOJOURN PROJECT OF SIKKIM UNIVERSITY
The cold climate of Darjeeling, Kalimpong and Gangtok, the influence of Christianity, and the influence of Nepali diaspora are what many view as the main reasons for the changes in the way people dress in these hills. This is one of the key preliminary findings by Sikkim University’s Winter Sojourn team on the theme “Youth and Fashion”. The study was conducted for two weeks in Darjeeling, Kalimpong and Gangtok.


“The region is unique in terms of the fashion trends which itself has undergone changes over time. Our broad aim is not only to understand the changing trends in the way youth dress but also in the modes of communication both as a receiver as well as a producer of fashion consciousness.”, says Dr. Teibor, the team leader.
The field work which involves students of various departments undertook extensive in-depth interviews with the young people and the various cross sections of the society. This include, elders, clothes merchants, tailors and dress makers, branded and non branded shops, and local entrepreneur, craftsmen and designers.
According to the team, fashion among the youth is a way of expressing their identity as part of the generation next. The findings also indicate that information about latest trends in fashion among the youth is received through peers, media like movies-particularly Korean movies, music, mobile and internet.
The team also studied the other aspects of fashion that involve perception and adaptability of traditional dress and designs in modern era and also as a way of communicating the rich cultural heritage of the region.
“There has been a decline of interest on traditional dress, arts and design among the youth”, says Sonika Lama, a student of the Department of the Geography and member of the team, According to her, “except for a brief period during the movement for Gorkhaland or during festivals, there has not been much interest among the youth in traditional dress. Many young people opined that modern designs need to be incorporated in the traditional dress and should suit the climate of this region”. Rinki Kesharwani, the theme co-coordinator adds, “Young generations follow these traditional trends of dressing under social pressures only on certain occasions because they don’t want to look different from their community members. They want to identify themselves with their particular communities. On the other hand, in their normal daily lives when they are with friends, in college and other social groupings of their age they prefer to go for so called modern, imported, branded and sometimes local new ways of dressings because they think that it enhances their self esteem and confidence. They feel very good and positive about themselves.”
Chandra Rai, a school teacher, said, “there is a need to develop cottage industry on weaving, and introduction of vocational curriculum in schools if traditional dress are to be popularized and communicated to the outside world”.
“We had a lot of learning in the field, something that we could have never got in the classrooms. This has widened our perspective and we thank our University for giving this exposure”, says Pema Uden Sherpa, a student member of the team.
The Winter Sojourn was introduced last year as an annual fixture at Sikkim University. This winter filed trip is an attempt by the university to orient students and faculty in field-based research on issues that are of great relevance and importance to the region.
On the experience of this winter sojourn, Kiran Chhetri, a BSc student of Floriculture and Horticulture department, said that “I had never ever interacted with strangers, but this field trip taught me how to do that. I am very privileged and lucky to study in such an institution which does not only stress on academics but also give us a chance in other experience as well that help us to attain one of the best experience of our lifetime…I had such a wonderful experience , which I shall cherish lifelong”.
“Fashion as a theme, what I personally felt was very exciting project because as a young research student this project was something unique and exhaustive. The survey has really enhanced and broadened the horizon on the notion of fashion to me. Fashion, initially make us think only of the glamorous stereotype, but when one actually penetrates beneath this, it also involves the perception of a layman or the means how they perceive and carry on their sense of living”, says Kunsang Ongmu, a student of Sociology.


It is also informed that this theme on youth and fashion is also supplemented by the “Oral History Film Project” of Sikkim University. The project documents the rich cultural heritage of this region and is the process of making a series of films on oral history of the Eastern Himalayan Region.



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Hottest fab footwear 2012


Hottest fab footwear 2012


How to Get the Hottest Fab Footwear for Summer 2012
Ladies, when it comes to stylish, sexy footwear for summer, you've got a lot of choices. And as the great and glam Carrie Bradshaw of 'Sex and the City' once said, "We're talking about a woman's right to shoes."

There's no excuse to be stuck wearing yesterday's clunky disasters. It's time to clean out the closet and go shopping. And if you think you're boxed in with only selections of boring flats and wedges, think again.

Footwear for summer 2012 is sizzling hot. Look for shoe/sandal trends that pop in bright colors, like vivid yellows and oranges, hot pink, electric blue, etc. Nine West is offering up the 'Krysten' in their own yummy shades of Turquoise or Flamingo on a criss-cross platform with buckle closure, as featured in OK! magazine.

Or slip into a pair of sky high platforms if you dare. Jessica Simpson has never met a platform sole she didn't like, and this season she's designed a bunch of them, including the 'Barbara,' a sexy platform cage sandal that features a strappy stiletto design.

The 'Cordelia' Espadrille Wedge by Bandolino is adorably suede with a layered flower detail at the toe, braided espadrille heel, and a slingback strap. A smart choice that spells comfort and style, 24/7.



Maybe shining shoes are more your style. Gold or silver are classics that are on trend for summer 2012. It's metallic mania, if you will. 'Ariel' from BCBGeneration is the perfect pump for a glamorous night out on the town. It's a peep toe pump in a shiny gold, metallic leather upper.

Pastel-colored footwear is also very appealing for the summer. Try on any style in aqua, light yellow, or pale green. Nude is extra hot at the moment, too. Just look at the Royals' Kate Middleton in nude shoes again and again. Coach has a sophisticated pair in wheat, called the 'Sue Heel.' It features a rounded toe in nude leather with a straight, stacked heel.

Coach also offers up the 'Gwynn Wedge,' with a nautical blue striped canvas and leather strap on a 4 1/2" wedge heel. Stripes are the hottest accessory going at the moment, and these classic sandals have a modern edge that looks so right this summer.



If you've been wishing for the braided sandal to return, then summer 2012 is your time. Braiding on footwear is quite elegant, especially when the details are so intricate. You could never go wrong selecting the 'Tahira Black Braid' by Naturalizer. This is a lovely casual sandal thong in a 1 1/4" heel. The braiding in black, twists and loops, and fastens with a heel sling strap and buckle.

Summer footwear doesn't have to be dull or look typical. Look around, and you will see runway trends that maybe you thought you could never wear, like sexy transparent shoes, laced up sandals, metallic toes, sandals loaded with buckles, rivets, and the return of always chic, pointed toe shoes.

Remember: Fashion doesn't end at the hem of your dress or pants. Your covered feet complete the look. And when your summer footwear is right on trend, so are you.


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Design and draw fashion sketches ;latest design of 2012


Design and draw fashion sketches ;latest design of 2012

Job Prospect

In India, the fashion industry has just begun to come of age, as it is still in its fledgling stage. This industry offers plenty of opportunities for talented hard working and enthusiastic people. Prospects for fashion design graduates are pretty good thanks to the huge and still growing demand for “designer wear” and the equally outsized quantity of exports.

After successful completion of the course, you can remain self employed. Alternatively, several export houses, garment store chains, textile mills, leather companies, boutiques, fashion show organizers, jewellery houses and media houses recruit professionals interested in a career in fashion designing.
Pay Packet
The Starting monthly package can be around Rs.10, 000 to Rs.15, 000. With experience, you will acquire maturity in designing skills and a few years down the line your salary would be in the range of Rs.30, 000 to Rs.40, 000 per month. Of course, if you become a reputed designer you could demand the world.

Great fashion designers salary always shows an upward moving trend. However, hard work and a conscious effort to update the latest trends in the fashion industry are imperative.
Demand and Supply


Economically India is progressing rapidly today with even better future prospects. Therefore, the country is today witnessing rapid growth in many sectors which includes the fashion industry.

Indian fashion is gaining a lot of popularity abroad because of cheap labour and excellent craftsmanship. Many top Indian designers are now catering to this growing international demand for quality fashion products and accessories. In addition, for the demand for Indian garments, designer saris and textiles are also of great demand.

Many individuals choose careers in fashion designing today as there are many areas of work and countless opportunities within this field.






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